Apr
14
How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys
Posted in: UncategorizedSome 27 percent of Major League Baseball players are Hispanic. Ironically, though, Latino sports fans don’t tend to care much about baseball, and there isn’t a clear way to recognize how culturally diverse the sport is. So, in a project that took two years to prepare, the Major League Baseball Association worked with Austin-based LatinWorks…
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