Tile, the Company That Helps You Not Lose Stuff, Hires Deutsch Amid Major Marketing Push
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Tile, the company behind Bluetooth-enabled products that help people find lost items, has hired Deutsch as its first agency of record as the business looks to significantly ramp up its marketing efforts.
The brand, which garnered $100 million in revenue in 2016, plans to double its marketing investment in the 2018 fiscal year. Tile CMO Simon Fleming-Wood, who joined the company four months ago after serving as the marketing chief at Pandora, said the marketing investment is “tens of millions of dollars.”
Right before Fleming-Wood left Pandora, he said he had gone through a big agency review and hired Deutsch, but he left before the relationship began. When he joined Tile, he said he needed an agency partner to help on a three-month brand strategy project, so he brought on Deutsch, which wound up being sort of a “single-agency pitch” for the AOR assignment.
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