Youth Will Be Served as MLB Campaign Promotes Drama of the Game
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Much of the enduring appeal of baseball lies in its seemingly inexhaustible capacity for surprise, and while the game is defined by the imperatives of geometry and a 160-page rule book, it’s the unpredictable stuff that makes baseball such a confounding delight. Even the players aren’t wholly immune; recall the Cubs’ Anthony Rizzo motoring into third base in the top of the 10th inning of the insanely diverting seventh game of the 2016 World Series, clutching his head and mouthing the words, “Oh my God” over and over and over again while 40 million fans tuning in on Fox effectively did the exact same thing. Whoa! is why we watch.
In the spirit of the heart-stopping drama the Cubs and Indians served up during last year’s historic Fall Classic, Major League Baseball has developed a marketing campaign designed to underscore the you-couldn’t-script-this-if-you-tried excitement that lies ahead as the new season gets underway. The opening salvo of the “This Season on Baseball” initiative, a 60-second spot narrated by “Justified” actor Walton Goggins, positions the 2017 MLB season as if it’s a long-running reality TV show, introducing multiple storylines and a cast of characters that includes some of baseball’s hottest young talents.
Among the players featured in the spot are Mets fireballers Steven Matz, Jacob deGrom, Noah Syndergaard and Matt Harvey; Nationals slugger and Under Armour shill Bryce Harper; Cleveland skipper Terry Francona and world champs (and Bryzzo Souvenir Company mainstays) Kris Bryant, Anthony Rizzo, Ben Zobrist and Kyle Schwarber.
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