Kohl's Names First CMO Since 2012
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Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO the first person to hold the title at the retailer since 2012.
Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company more than four years ago. Since 2013, chief merchandising and customer officer Michelle Gass has overseen marketing at the Menomonee Falls, Wisconsin-based retailer. The company also employed Will Setliff as exec VP-marketing for two years before he departed in April 2016.
As CMO, Mr. Revelle will oversee the company’s marketing organization and overall marketing strategy specifically building loyalty and personalization efforts to work toward a goal of “becoming the most engaging retailer in America,” Ms. Gass said in a Monday news release.
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