BMW Joins 'O'Reilly Factor' Ad Boycott Over New Allegations
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Fox News’ “The O’Reilly Factor” is facing a growing backlash from marketers pulling their ads from the cable news show in response to sexual harassment allegations involving host Bill O’Reilly.
BMW of North America is the latest company to express concerns, confirming in a statement today that it has suspended its advertising on the program “in light of the recent New York Times investigation.” Mercedes-Benz stated on Monday that it was pulling its ads, while Hyundai confirmed late Monday night that it will not go forward with planned advertising on the show.
“We had advertising running on ‘The O’Reilly Factor’ (we run on most major cable news shows) and it has been reassigned in the midst of this controversy,” Donna Boland, a spokeswoman for Mercedes-Benz USA, said in a statement. “The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now.”
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