Hasta La Creative!

Just like make a date with a cowboy this hidden-camera spot for Harlequin Romance novels features one of the most popular male characters in the series– a viking. In this spot the viking takes his date bowling. But it’s mostly a lot of holding feet and caressing and sucking face. And then hurrying out of the bowling alley because they don’t need to be in a bowling alley, they need to be in a boning alley.
Boning alley. Come on guys, think it through. Very amusing spot, although the hidden looks aren’t quite as priceless as in the cowboy spot. The bowling alley didn’t look that crowded and also then you’re bowling you tend to focus on the pins. Still, this is easily campaignable and I think the woman was better cast here, too. She goes from “oh my god what are we doing, I can’t believe I lucked out,” to “okay be serious ,let’s bowl,” to “let’s get out of here like right now, just throw our shoes over the counter” in a very believable way.