Facebook Adds Disappearing `Stories' to Main App, Copying Snapchat Yet Again
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Facebook is making a dramatic change to the social network’s mobile application, letting people post pictures and videos that disappear after 24 hours.
Dramatic, but unsurprising: It’s the fourth time the company has added such a feature to its apps. And it’s a tool that was invented by its smaller, newly public competitor: Snap Inc., whose Snapchat lets users annotate photos and videos by adding text, drawings, masks and filters and then post them to their “story” or send them to friends.
Facebook added the same capability in recent months to its Instagram, WhatsApp and Messenger mobile apps, seeking to capitalize on the popularity of the format to keep people on its properties rather than toggling over to Snap’s network. Yet Facebook doesn’t shy away from the comparison — and is calling the new version on its main application “Stories,” too — just like Snapchat’s version.
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