Hasta La Creative!

A dairy cow that talks to farmers? What kind of sorcery is that. It’s not the magic wand kind. It’s the RIFD collar and “internet of things,” kind that we created with Chitale Dairy. So every cow can let farmers know how she feels, and what she needs to be healthier. All with a simple text. Tadaaaaaaaaaa. Magic can’t make digital transformation happen but we can. That’s the power of VM Wear. Part of Dell Digital Technologies.

This spot for Dell Technologies, who wow you into submission with projection mapping, and the soothing sounds of actor Jeffrey Wright’s voice whose cursory explanation of technology for Daisy the cow makes you shake your head in disbelief. Because I don’t know about you but we’re so beholden to technology in every part of our lives now, that the real magic would be to live without it at this point. Looks neat. But it’s pretty straight forward communication. “Technology can change the world” isn’t exactly a new idea in advertising. Especially on so grand a level. At least it looks nice as this campaign was directed by Tom Hooper, the Academy-award winner behind ‘The King’s Speech.”

Part of me wishes they would have shown me a text message thread between a cow and a farmer. What kind of gifs would a cow send? I’m already more interested then the chest-beating stuff we’ve come to expect from all technology companies.

See the rest of the campaign here:

Magic
Columbia Sportswear
Magic With GE