Mar
27
Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs
Posted in: Uncategorized
The Stagwell Group has acquired a minority stake in new creative consultancy Wolfgang, founded by former David & Goliath executives Mike Geiger, Seema Miller and Colin Jeffrey.
Wolfgang is part Stagwell Group’s Marketing Incubator, which also includes digital advocacy shop Targeted Victory. While terms of the deal were not disclosed, Stagwell has an option to acquire a majority stake in Wolfgang in the future.
Mark Penn, president and managing partner of The Stagwell Group, said the Marketing Incubator allows Stagwell to come in at a minority position with options as the startups grow, and the startups can tap into the holding company network’s services.
Post a Comment