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Anheuser Busch InBev is making key marketing leadership changes in the U.S. that affect its massive but struggling Bud Light brand and its sprawling media operations. The moves come the same week the brewer kicked off a global media agency review that could affect its U.S. incumbent, WPP’s MediaCom.

The brewer will turn to 37-year company veteran Andy Goeler as the new VP for Bud Light, replacing Alex Lambrecht, who is moving to an undetermined role. Mr. Goeler, 60, is one of the few remaining holdovers in the marketing department from the old Anheuser Busch, which became AB InBev in 2008 after Brazilian-run InBev bought the U.S. brewer. Mr. Goeler ran Bud Light in the 1990s and was involved in some of the brew’s most iconic campaigns, including “Real Men of Genius.”

“He is the most experienced marketer we have in our organization and he’s got an outstanding track record of results,” said U.S. Marketing VP Marcel Marcondes, who assumed the brewer’s top U.S. marketing job late last year.

Continue reading at AdAge.com