Actor Jeffrey Wright Takes the Stage to Uncover the Real 'Magic' of Dell Technologies
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Last September, Dell made a record-setting tech acquisition when it purchased EMC for $67 billion. The deal brought into the company’s fold seven different tech firms, now rebranded under the name Dell Technologies, specializing in data storage, information security, analytics, virtualization and cloud computing. The “Dell” name no longer stands for only that PC on your desk. Dell Technologies is now being billed as an entity that will help organizations “build their digital future, transform IT and protect their most important asset, information.”
To get the word out in a more digestible and entertaining way, the brand has debuted “Let’s Make It Real,” a new brand campaign out of Y&R New York, starring actor Jeffrey Wright and directed by Oscar-winning director Tom Hooper (“The King’s Speech”) via Smuggler.
It made its broadcast debut this week with an anthem spot, which sees Mr. Wright taking a grand stage to reveal that the “magic” behind Dell Technologies is not magic at all — it’s really the product of a lot of hard work and research. To illustrate this idea, we see the seemingly technologically complex innards of a jet airplane engine and even a cow come alive through dazzling visual effects. Surprisingly, this is not a feat of sophisticated postproduction. Rather, it’s captured all in-camera, through stunning projection-mapping artistry.
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