Hasta La Creative!

Despite e-commerce taking a firm grip on much of our shopping behavior, there’s one category that continues to buck the trend

That, of course, is grocery. Not the soul-crushing search for a parking spot, nor the interminable queues at the checkouts, nor the inevitability that the one item you need for your recipe will be unavailable, have been able to break the retail habit.

Today, only 7% of shoppers order their groceries regularly online. Even among millennials that figure is stuck at 12% (and not rising). While other categories such as electronics and sporting goods have an online share up at 50% or more, grocery continues to flatline around 4%.

Continue reading at AdAge.com