Mar
14
Here Are Some Stats That Put The Whole 'Duopoly of Google and Facebook' in Perspective
Posted in: Uncategorized
Here’s a positive spin on eMarketer’s recent report: Digital advertising on mobile will only become easier for marketers, as Google will control search and Facebook will control display.
But for those who enjoy a darker outlook, the duopoly that is Google and Facebook isn’t going anywhere soon, and in fact, will continue to grow: This year, the two will control 57% of all mobile advertising. Come 2019, that number will increase to 60%, eMarketer said.
That’s excellent news for Google and Facebook, as the majority of digital ad dollars are flowing toward mobile.
Post a Comment