Hasta La Creative!

Tune-in messages have become practically irrelevant as more viewers watch TV on a delayed basis. This has forced content creators to rethink how they market their shows to audiences who may not even know on which network their favorite program airs.

On Monday the panel “Bingers & Time-Shifters: The Future of TV Marketing” overflowed with SXSW attendees in the TV industry and marketers trying to figure out how to reach this elusive audience.

Younger viewers spend twice as much time binging content than they do watching TV live, said Melanie Shreffler, senior insights director, Cassandra. These audiences are so committed to binge watching, that 21% said they would prefer to binge watch TV rather than have sex, she added.

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