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Drivers in General Motors vehicles such as the GMC Sierra or Chevy Malibu featuring the OnStar system can use it for navigation, hands-free phone-calling — and deals on snacks. The automaker’s platform knows what type of vehicle its opt-in users drive, their age range, gender, the current weather and when they are lingering in a traffic jam near a particular retailer. Its partner Koupon Media sends offers from its own convenience store and consumer packaged goods brand partners to the OnStar system.

Late last year, OnStar users were offered a buy-one get-one deal on Mars Chocolate North America’s 3 Musketeers candy bars. The offers were displayed in OnStar’s AtYourService feature which surfaces targeted deals on dining, retail and convenience store items.

The relationship reflects what’s becoming an everyday reality for consumers: more ads in connected things, including their vehicles. Koupon helps GM display offers that can be redeemed using a mobile device, thus easily attributing trackable in-store sales to OnStar ads.

Continue reading at AdAge.com