Hasta La Creative!

The influx of online pay-TV services has been a popular theme at SXSW this year, as growing numbers of consumers without traditional cable or satellite challenge entertainment makers how to deliver their content and still generate revenue.

Since WWE introduced its direct-to-consumer streaming product WWE Network in 2014 at $9.99 per month, it has grown to the company’s second largest revenue stream, said Michelle Wilson, chief revenue officer and marketing officer at WWE, during a panel Saturday on the future of so-called over-the-top TV.

While initially there was concern that an OTT product would cannibalize WWE viewing on TV, Ms. Wilson said that hasn’t come true. Its streaming platform and TV products each serve distinct purposes for fans, she said.

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