Colbert on Why You're Not Supposed to Call TrumpCare TrumpCare
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 10:
So we’ve got a little branding problem. If we’re not supposed to call TrumpCare TrumpCare (see No. 7, below), what are we supposed to call it? As Stephen Colbert notes (at the 2:08 mark in the video at the end of this post), Democrats actually suggested changing its official name from the American Health Care Act (a name nobody seems to want to use) to the “Republican Pay More for Less Care Act,” as Business Insider reported. (Very funny, Dems!) If any of you marketing geniuses reading this have an idea for a re-rebrand, maybe call the White House? Anyway, let’s get started …
1. So, South Korea’s President Park Geun-hye has been removed from office. Are there any toddlers and/or babies who might want to go on the BBC to reflect on her ouster?
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