SXSW: Ridley Scott's 'Alien: Covenant' Teams With AMD on Beautiful, Eerie Branded Content Film
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Tonight at SXSW, director Ridley Scott will appear onstage with actors Michael Fassbender and Danny McBride to tease the upcoming “Alien: Covenant” during a special late-night screening of his original movie. He’ll also be showing “Meet Walter,” a beautiful, eerie short film that also happens to be subtly branded tie-up with technology firm AMD.
Directed by Mr. Scott’s son Luke out of RSA, the film was created out of 3AM in partnership with Fox and AMD. It shows a pair of technicians from the movie’s fictional tech firm, Weyland-Yutani, carefully assembling Mr. Fassbender’s character, an artificially intelligent “synth” named Walter.
In a museum-like clinical setting, they meticulously put together Walter’s 3-D-printed polycarbonate skeleton, a muscular system made of the “latest reactive polymer materials,” internal organs composed of the “latest electrochemical wetware” and skin membrane, according to details provided by 3AM.
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