Mar
10
ABC Partners With HuffPost to Promote 'American Crime' With Alexa and Google Home Integrations
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ABC and The Huffington Post are teaming up for a monthlong collaboration around the launch of the third season of “American Crime” that includes integrations in Amazon Alexa and Google Home.
As part of the partnership, ABC will integrate content into HuffPost’s existing Daily Flash Briefing on Amazon Alexa and Weekly News Quiz on Google Home throughout March.
This comes as Amazon and Google begin to formulate an ad model on their virtual assistants and it marks one of the first advertiser integrations into an existing skill, according to a HuffPost spokeswoman.
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