Hasta La Creative!

Google’s pending distribution of live TV naturally invites dreams of a TV ad model driven by deep data and technology that allows for one-to-one targeting. The company suggested as much last week when it revealed details about its upcoming YouTube TV service.

“Over time, YouTube TV will provide network partners with new dynamic advertising opportunities,” a Google spokeswoman said.

Each one of the roughly half-dozen companies offering pay TV over the internet so far, moreover, have spoken to their respective services’ ability to insert ads into programming, allowing marketers to show different ads to different households based on various criteria.

Continue reading at AdAge.com