Mobile World Congress: Advertising in the 4th Industrial Revolution
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In any given year SXSW shows us the businesses that new technology allows, CES shows us the devices that will use the tech, and Mobile World Congress projects the plumbing and infrastructure that will make both happen. If CES shows us the canvas for advertising, MWC gives us the toolkit. Mobile World Congress this year was built on the theme of the 4th industrial revolution, the idea that connectivity will be the key element that empowers business transformation and a paradigm leap in what’s possible. So what keys to marketing came out of the conference?
1) The World Of 5G
What’s interesting about new technology isn’t the human needs it reflects, but the behaviors it enables. 2G allowed the world to speak and text to each other and created new currencies like M-PESA in Kenya. 3G created a world where we could access any piece of information, anywhere and any time, and where we shared our feelings, locations and photos near instantly. 4G allowed livestreaming, creating an age where anyone anywhere could become a content maker and video consumption on the phone proliferated.
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