On Snapchat, Nudes Can Be Followed by a Word From Our Sponsor
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Snapchat may have successfully made the leap from “sexting” app to mobile media powerhouse, from dick pics to stock picks, but it can still present some unsafe moments for brands.
Ads for IHOP, Cinnamon Toast Crunch, “The Lego Batman Movie,” “Chips” and others have recently popped up among nude videos from everyday users or X-rated posts from porn-star influencers. While a person would have to seek out and follow those accounts to ever see them, major brands typically strive to stay away from that sort of content in any event.
Snapchat on Thursday became a publicly traded company, following years of work to shed its early image as a venue for young people’s nude photos and videos. It has come a long way, but like any social media platform where everyday users create most of the content, it’s hard to control for every eventuality. And ads on Facebook, Instagram, YouTube and Snapchat are typically tailored to the user, not the content. That can lead to unfortunate ad placements — an app-install ad right after a spammy porn post on Instagram, or a pre-roll video ad before a terrorist-related video on YouTube.
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