KFC's 'Clean-Eating' Cauliflower Burger Was a Prank to Launch a More Traditional Menu Item

Category: Beyond Madison Avenue
Summary: Last week, KFC UK and Ireland ran a puzzling social media campaign to trumpet the launch of its new “clean-eating burger.”

It apparently contained a “chia-seeded cauliflower bun,” “unsweetened almond yoghurt,” “ice cube relish,” “spiralized chicken breast,” and “100% British kale.”

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