Lowdown: This Condom Brand Is First With Broadcast TV Ad
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The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Diageo’s Buchanan’s Scotch Whisky has tapped SoundCloud for help on a consumer contest that continues the brand’s multicultural marketing push. The brand partnered with Hispanic star J Balvin to record a new track called “Es Nuestro Momento,” which “celebrates the Latino community and their positive influence on American mainstream culture.” With SoundCloud’s help, the brand plans to make vocals of the unreleased track available to aspiring musicians to integrate into their own songs. Buchanan’s plans to allow consumers to vote for their favorite version among finalists.
Tauck, the 92-year-old personalized travel and tour guide company, has selected Firstborn as digital AOR, following an RFP that was sent to 10 agencies and had six present for the business. Firstborn will first redesign Tauck’s online presence, helping make the website easier to navigate. The shop will also work with Tauck on exploring digital product innovations to improve curated travel experiences for guests.
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