Hasta La Creative!

The Democratic Party has made sweeping moves in recent years to help ensure that its candidates and like-minded organizations have access to its voter data and integrated technologies. But during the primaries this year, a combination of obstacles and anxieties kept some challengers to incumbents from taking advantage.

Combined with disupted allegations of security vulnerabilities at the Democratic National Committee’s preferred data platform, their experiences are highlighting questions about the party’s strategy.

A veteran voter-data firm called Aristotle is taking advantage with ads taking on the party’s preferred vendor, NGP VAN, and arguing that a favored, central data platform makes it too easy to stifle newcomer candidates while increasing the risk from breaches. Aristotle plans to spend $250,000 through the end of the year and potentially hundreds of thousands more next year on its campaign.

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