Oct
06
Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads
Posted in: Uncategorized
Today for the first time Apple is venturing into the search advertising business, by starting to show ads related to users’ searches in its App Store.
The app ecosystem would seem to be ripe with opportunity. Although consumers spend 87% of their time in apps, they are downloading on average zero to one apps per month, according to ComScore. Developers are desperate to try anything that might help get their apps installed on consumers’ phones.
But Apple’s move may actually also foreshadow a larger play.
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