Hasta La Creative!

It’s been a brutal few weeks for Samsung. First, there were reports of Galaxy Note 7 fires, and now comes a warning from the U.S. Consumer Product Safety Commission that its washing machines may explode.

Amid the chaos, the marketer has gone dark on the campaign for its washing machines featuring Kristen Bell and Dax Shepard. That’s the second ad shutdown in a month for the electronics giant since Sept. 2, the day it launched a massive Note 7 recall over fires sparked by faulty batteries. And with two major brand lines affected, Samsung’s reputation for overall quality is taking a huge hit.

“When there is a lot of negative press around a crisis, turning off advertising campaigns is commonplace,” said Russ Napolitano, senior partner at branding and marketing consultancy Tenet Partners. “What you usually find is that brands will replace it with other messaging about the recall, how they’re going about rectifying it, and what they’re doing for their consumers. They shift from a selling mode to more of a reassuring mode.”

Continue reading at AdAge.com