Procter & Gamble Commits to Saturday Morning Peace and Equality Initiative
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Procter & Gamble and Syracuse University have signed onto the cause of Saturday Morning, a coalition for peace and change around racial inequality formed earlier this year by African-American creative leaders Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Jimmy Smith, the group said Thursday at an event during Advertising Week.
Procter & Gamble Chief Brand Officer Marc Pritchard and Damon Jones, P&G’s director for global company communications, reached out to the nonprofit a few days ago and said, “Consider us in,” according to Mr. Smith, chairman, CEO and chief creative officer of Amusement Park.
“Among the ways our brands can make the world a better place is through our voice in advertising,” Mr. Pritchard said in a statement provided by a spokeswoman. “We have an opportunity and a responsibility to create advertising that both builds our brands and positively represents the people we serve –particularly African Americans. We look forward to working with the Saturday Morning team to learn more and continue to promote positive conversations, hope, and the power of diversity and inclusion.”
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