DirecTV Gets Meta With a Spot Starring TV Characters Liza and Josh From 'Younger'
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, The Dark Knight must decide between being a hero or a nightmare in Telltale Games’ “Batman: The Telltale Series”; a man suffers from the big chill — that turns coffee solid — in an ad for home heating and cooling company Daikin; a small boy shows how VTech’s Touch and Learn Activity Desk transforms from desk to chalkboard to easel; and people are advised to replace their mattresses every eight years in a spot promoting Mattress Firm’s sale.
Finally, Liza (played by Sutton Foster) and Josh (Nico Tortorella) from TV Land series “Younger” enjoy the benefits of connecting his DirecTV Genie to the internet, which they agree is the “second-best hookup.”
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