Sep
24
Can Premature Ejaculation Be the New Erectile Dysfunction? K-Y Bets It Can With Duration Spray
Posted in: Uncategorized
Can PE be the new ED? RB is hoping it can with a new product line from K-Y.
The marketer formerly known as Reckitt Benckiser is launching K-Y Duration Spray for Men with a risqu campaign from Havas and Marina Maher Communications for a product designed to thwart premature ejaculation (PE), which RB says is a more common if less debilitating than erectile dysfunction (ED).
TV ads set to break next week show men who no longer have to think about baseball or their grandmothers in the heat of action to avoid concluding sexual encounters too soon.
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