Five Ways Agencies Can Figure Out Their Role in Content Marketing
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If there’s one thing our industry can’t get enough of, it’s buzzwords. We love our jargon and because we use it so often, words often are applied in varying ways, with equally varying meaning.
Case in point: content marketing. I’m sure there are some rolling eyeballs out there even at the mention of it. The phrase is wearing thin, but the impact of content marketed right can truly move the sales/reputation needle for brands. It has grown in popularity because companies have a growing need to populate empty pages on blogs, websites, social platforms, and audio channels. So let’s define what content marketing is (from my experience at my agency): an on-going thematic narrative that helps define a company’s reputation and convey its story in concert with other forms of marketing. It includes blogs, newsletters, media coverage, podcasts, social media, SEO, white papers and video. It lives or dies by the company’s ability to publish and distribute this content swiftly and consistently.
With me so far?
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