Watch Out, Siri and Alexa: Google's New Digital Assistant Is Here


Apps and web services from other companies will be integrated with the Assistant in coming months, Mr. Fox added, citing Priceline Group’s OpenTable restaurant-booking business as an example. The Assistant already uses third-party data to answer questions about flights, he said.

Google decided to give the Assistant a personality, and it tells jokes when asked. Inside Allo, a text saying “Tell me a joke” produced the following gag: “Did you know that all clouds have dandruff? That’s where snowflakes come from.”

Google didn’t give the system a name — a contrast to Siri, Alexa and Cortana. That’s in part because Google designed its assistant to learn and evolve to be a different helper depending on the user. You can say, “My favorite sports team is the San Francisco Giants,” and it will reply, “OK I will remember that.” Later, when you ask, “What’s the latest score for my team?” it will send the score of the latest Giants baseball game, Fox said.

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