Hasta La Creative!

Facebook’s Carolyn Everson credited advertisers with helping the social network wake up to the mobile future back in 2012.

In a discussion at DMEXCO on Thursday with Nestle marketing chief Tom Buday, Facebook’s Global VP-Marketing Solutions recalled the social platform’s early crisis as it was going public, during a time when it had zero money coming in from mobile.

“We had really an existential moment as a company when we were going public,” Ms. Everson said. “We did not have any mobile revenue. We had nothing to offer our clients in mobile and even more so than that, our consumer mobile app at the time was not good.”

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