Apple Swamps Web Video With 107-Second Summary of New-Product Showcase


With all the coverage, chatter and promotion around Apple’s latest versions of the iPhone and Apple Watch last week, it’s no surprise that its video campaigns piled on the views on our latest Viral Video Chart.

Not strictly a measure of “viral” activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views. But by any measure, nearly 54 million views for Apple’s “Don’t Blink” stands out. The video summarizes the company’s lengthy product showcase in 107 seconds.

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