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Dentsu Aegis Network’s Vizeum is becoming a business unit within sibling shop 360i in the U.S., a move that will help 360i, an agency largely known for its digital prowess, offer more integrated paid, earned, and owned solutions to clients.

Vizeum U.S. CEO Steven Feuling will be stepping down from the company this fall after a transition period. Patrick Affleck, exec VP-digital and innovation at the agency, will become president of Vizeum U.S., reporting to 360i Executive Chairman Bryan Wiener.

In addition to amplifying 360i’s media planning and buying capabilities, the transition will bring in 150 staffers from Vizeum’s Los Angeles and New York offices, bringing the total of 360i employees around the country to 950. Vizeum was created in 2003 but didn’t arrive in the U.S. until 2011. It will retain its name and will continue to work on business as part of its global network of 70-plus markets. Next year, Vizeum’s New York team will join 360i’s office. Mr. Wiener said the plan for the Los Angeles operation is still being figured out.

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