Sep
14
Snapchat's Imran Khan Sounds Off On Video Ads Without Sound
Posted in: Uncategorized
Snapchat’s Chief Strategy Officer Imran Khan sounded a warning shot at video ads that play with the volume off.
Speaking at the DMEXCO conference in Cologne, Germany, Mr. Kahn said sound is a core part of the video ad experience. It was a clear jab at rival Facebook, which mostly shows videos on mute to users scrolling through its newsfeed.
“Basically when you’re buying advertising without sound,” Mr. Khan said, “You’re not really buying video, you’re buying moving banner.”
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