Sep
14
P&G Hires New Global Media Director From Mondelez in Push to Hire More Outside Talent
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Delivering on a promise to hire more talent from outside — even in marketing — Procter & Gamble Co. has hired a Mondelez executive as its new global media director.
Gerry D’Angelo, currently the top European media executive for Mondelez International, who also handles global partnerships with Google and Facebook, has been named to the newly created role of global media director at P&G.
He’ll report to Doreen Bayliff, VP-worldwide brand operations, in the new role and oversee the world’s biggest media budget. P&G spent $7.2 billion on advertising for the fiscal year ended June 30, up 0.8% and 11% of its $65.3 billion in global sales.
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