More Magazine Is Reborn Online and Now Targeting Millennials
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When publisher Meredith announced in February that More magazine would be closed, citing advertising challenges, the company did not seem to leave the door open for a reboot down the road.
But, recently, the magazine brand was revived online. The new More.com came out of beta testing a few weeks ago, according to a company spokesperson. Lilliana Vazquez, during Meredith’s first BrandFront presentation for advertisers Wednesday, announced that her new show, “Office Hours,” would be airing next year on the “completely revamped More.com.” A press release referenced “the reinvented More.com.”
Whereas the original More magazine was targeted at older, well-heeled women, or “women of style and substance,” the digital version of the brand is aimed at a much younger audience, more akin to the readership of a brand like Refinery29 or Bustle.
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