The NCAA is Sick and Tired of 'Empowerment' Advertising

Category: Beyond Madison Avenue
Summary: Women athletes are done with ads telling them to be empowered, according to a new ad from the NCAA and SS+K.

“Done” features award-winning and professional athletes, including Misty May Treanor, Natalie Coughlin Hall, Nneka and Chiney Ogwumike, to drive home the point that female athletes are powerful because they work hard and have been for years, not because ads…

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