Viacom, Mattel to Stop Third-Party Tracking of Children's Online Activities
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Viacom, Mattel and other companies will stop allowing third parties to track children’s online activities in a deal with New York’s top cop over data pulled from popular websites directed at kids under 13 years old.
The companies, including Hasbro and JumpStart Games, violated the Children’s Online Privacy Protection Act of 1998, which bars companies from collecting or using personal information of young children without parental approval, New York Attorney General Eric Schneiderman said in a statement on Tuesday.
Mr. Schneiderman began probing the industry two years ago after discovering that websites operated by the companies enabled third-party marketers to track so-called persistent identifiers, such as cookies and IP addresses, that can be used to recognize a specific user over time and across websites, according to the statement.
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