Chevy and IBM Will Rate Your Social Media 'Positivity'
Posted in: Uncategorized
The campaign was designed and executed by The Martin Agency in partnership with Commonwealth/McCann as the strategic lead agency. The effort marks the first time Chevy has used the IBM Watson technology for an ad campaign — and could foreshadow future partnerships. “While we can’t discuss future advertising strategies, the relationship has been great for both companies and we look forward to exploring future opportunities,” Karen Toor, Chevy’s global content marketing manager, said in an email.
The effort will be supported with paid digital media, including targeted Facebook custom videos, she said. Chevy will also run a promoted trend on Twitter across multiple global markets.
The campaign is aimed at driving awareness for Chevy across global markets. It “helps us create consistency as to who we are as Chevrolet, bringing a unifying message around our global brand promise to ‘Find New Roads,’ ” Ms. Toor said, referring to Chevy’s tagline.
Post a Comment