Sep
14
Adblock Plus Gets Blocked by Ad Exchanges
Posted in: Uncategorized
It appears Adblock Plus has been served with a taste of its own medicine.
The popular ad blocking extension said Tuesday that it would now start selling ads that it deems acceptable through its own exchange platform. In an even more surprising twist for a company that the Interactive Advertising Bureau has likened to the mob, The Wall Street Journal reported that both Google and AppNexus would work with Adblock Plus to sell those ads.
By the end of the day Tuesday, that seemed not to be the case.
Post a Comment