Sep
13
What Apple's Updates Mean for Your App
Posted in: Uncategorized
As of September 7, users and app publishers alike will see a gradual change in the iTunes app store. Less spammy or broken apps, shorter app names and a better search experience. Or so Apple hopes.
The majority of the planned changes were announced in an email from Apple to its developer community on September 1, to give app publishers time to prepare their apps before Apple’s anticipated event on September 7.
What do these changes mean for existing app publishers and for publishers planning to launch an app? Is Apple about to remove your app from the app store? How will the new app naming guidelines affect ASO (app store optimization) efforts? And why is Apple doing this now? Here are some things brands need to know.
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