Sep
13
Mid-Roll Commercial Breaks Are Becoming More Common in Digital Videos
Posted in: Uncategorized
The rise of mid-roll video ads is here.
With pre-roll such a widely reviled format, discouraging users from sticking around to watch online videos, and post-roll uncomfortably reminiscent of asking for a favor, media companies are finding that the answer is literally somewhere in between.
It’s not that nobody thought of it before; mid-roll is of course how TV has shown ads for decades. It’s that there are more opportunities to sell video ads that way than there were before.
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