Old Category Learns New Tricks as Purina Markets Kibble to Reverse Cognitive Decline
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That bold claim is made in a June TV spot from Leo Burnett Chicago, featuring 10-year-old Lady and her owners, that says Bright Mind restored their lethargic older dog back to the playful, active version of years past.
“This is truly a transformational product,” said Ms. Pacatte. “We have heard and I have seen firsthand so many success stories from owners who have senior dogs who have really noticed a difference.”
Since the product was launched about 18 months ago, Ms. Pacatte said it exceeded sales expectations and created a “positive halo” that has helped the entire Pro Plan brand gain share. The company was encouraged enough to earlier this year launch a product for younger dogs geared to prevent, rather than reverse, cognitive aging signs.
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