Sep
13
IBM's New Road to CMOs Goes Through Developers
Posted in: UncategorizedIn an effort to capture the attention of the CMO, IBM is going after the CJD — “common Joe developer.”
The marketing push comes not long after Big Blue found its first chief digital officer in Bob Lord, an ad vet who was previously president at AOL and CEO at Razorfish. He said most developers have the ear of CMOs and chief information officers, an audience that IBM wants to capture for its business services.
Those same developers are mostly unaware of IBM’s offerings, instead using products from competitors such as Amazon or Salesforce, according to Mr. Lord.
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