Hasta La Creative!

MDC Partners’ Anomaly has partnered with entrepreneur Matt Seashols to help launch a new cannabis products company — Hmbldt — that relies on science to deliver specific doses and targeted health benefits for consumers.

Hmbldt, which Anomaly has a partnership stake in, seeks to fill a hole in the cannabis industry around “instructions and ingredients for products,” said Mr. Seashols, co-founder and president of the company. He said the objective of the brand’s patented dose pen is “to provide an expected and repeatable solution wrapped around the benefits that are afforded through and by cannabis.”

Mr. Seashols said he had talked to a number of agencies about messaging, branding and packaging for Hmbldt, but “Anomaly was our favorite by far because of their informed and well-experienced point of view on business, strategy, storytelling and the development of innovative products.”

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