Sep
12
Chicken Fries That Go Crunch — And Won't Turn Your Fingers Orange
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Starting Monday, Burger King will air Code and Theory’s first-ever TV commercial to officially announce the product. That 15-second spot has the look of a post-game press conference featuring Chester Cheetah and Burger King’s King in front of a screen bearing their brands’ logos.
For digitally-focused Code and Theory, having a commercial air on TV “is a milestone for the agency, for sure,” said Code and Theory Managing Partner Steve Baer.
Still, Mr. Baer added that where a piece runs is not as important in today’s world, when digital content can have big reach as well. Code and Theory is part of a roster of agencies that work with Burger King, along with David, Horizon on media and Alison Brod PR.
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