Sep
10
DDB No Longer AOR for Fiat Chrysler's Alfa Romeo
Posted in: Uncategorized
DDB Chicago’s ride with Alfa Romeo was a quick one. The agency — which won the Fiat Chrysler brand earlier this year — is off the account.
“DDB is no longer the AOR for the Alfa Romeo brand in North America,” a Fiat Chrysler Automobiles spokeswoman confirmed in an email. “The agency continues as lead AOR for the Jeep brand. At this time, the Alfa Romeo brand is working with FCA’s roster of agencies.”
DDB won both brands this year. Jeep is the much bigger prize: FCA spent $280.6 million in measured media on Jeep in 2015 and just $5.3 million on Alfa Romeo, according to Kantar Media. DDB handled one of two Jeep Super Bowl ads earlier this year.
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