3 Marketing Issues Ad Age Will Tackle at Brand Summit L.A.


Before 2016 even began, advertisers and agencies had plenty of pressing issues on their minds, especially when it came to making marketing work better. And after eight months of testing new tools and tactics, tweaking business models and analyzing efficiency, there are still many unanswered questions, plus some new ones.

On Nov. 2 and 3 in Los Angeles, Ad Age’s Brand Summit will address some of those key issues as well as highlight strategies that are helping marketers big and small succeed.

1. How much should brands invest in virtual reality?

Continue reading at AdAge.com

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